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Management und Wirtschaft

Innovation and Product Development in Tourism
Creating Sustainable Competitive Advantage

Herausgegeben von Dr. Bibiana Walder, Professor Dr. Klaus Weiermair, Professor Dr. Amparo Sancho Pérez
Mit Beiträgen von Dr. Paz Rico Belda, Professor Dr. Thomas Bieger, Dr. Bernardi Cabrer Borrás, Dr. Arvid Flagestad, Dr. Kurt Grötsch, Professor Dr. Peter Keller, Professor Dr. Stefan Klein, Claudia Möller, Silvia Pfeil, Dr. Birgit Pikkemaat, Professor Dr. Amparo Sancho Pérez, Markus Schuckert, Dr. Bibiana Walder, Professor Dr. Klaus Weiermair, Robert Weinert und Professor Dr. Hannes Werthner

2006, IX, 170 Seiten, mit Abbildungen, 15,8 x 23,5 cm, kartoniert
ISBN: 978-3-503-09079-2

Preis: EUR (D) 34,00 inkl. USt., zzgl. 3,95 Euro Versand.

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For the tourism and leisure industry innovation is one of the key factors of sustainable competitive advantage. Therefore it is astonishing that especially the tourism and leisure industry has for a long time underperformed in the field of innovation relative to other branches. Today it faces an innovation gap notably vis-à-vis ever increasing expectations of its customers. By closing this gap you could obtain strong competitive advantages for your tourism business or your destination. But innovation in tourism is a difficult and complex task. It is a serious strategic task. This volume written by international experts in tourism closes the gap between the available knowledge on innovation and its transformation into innovative products and services in tourism. The user gains central insights for the driving forces of innovation. The book shows how the spatial distribution of tourism enterprises, the degree of rivalry or cooperation, the closeness to resources and the clients are affecting innovations.

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