Verlagsprogramm

Produktdetails
XII, 175 Seiten, mit zahlreichen Abbildungen und Tabellen, 15,8 x 23,5 cm, kartoniertISBN
978-3-503-13838-8Erscheinungstermin
31. Januar 2012Programmbereich
Management und WirtschaftReihe / Gesamtwerk
International Tourism Research and Concepts, Band 06Downloads
Zahlungsweise
Rechnung, Kreditkarte (VISA, MasterCard, American Express), SEPA-LastschriftNew Challenges for Tourism Promotion
Tackling High Competition and Multimedia Changes
Edited by Prof. Dr. Peter Keller and Prof. Dr. Christian Laesser
With Contributions by Dr. Wineaster Anderson, David Caliesch, Michel Ferla, Dr. Alexandra Jiricka, Prof. Dr. Peter Keller, Katarzyna Klimek, Dr. Martinette Kruger, Prof. Dr. Christian Laesser, Dr. Andreas Liebrich, Prof. Dr. Barbara Marciszewska, Krzysztof Marciszewski, Rafael Matos-Wasem, Dr. Andrea Nemes, Dr. Ulrike Pröbstl, Prof. Dr. Melville Saayman, Boris Salak
Dr. Miriam Scaglione, Roland Schegg, Prof. Dr. Egon Smeral, Dr. Petra Stolba, Dr. Serena Volo, Dr. Veronika Wirth
In this book, AIEST’s experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion.
- Macroeconomic Impacts: how to face and deal with growing markets, increased global competition or differentiation effects in mature market environments.
- Tourism Promotion and Marketing Processes: how more research on the “hybrid traveler” and the focus on cooperation can lead to better understanding and management.
- Social Media and Web 2.0: how attention can be arrested even when information is abundant and consumers gain more and more sovereignty.
- Technological Progress: how to benefit more effectively from recent developments such as the digitalization of promotional tools (E-Promotion).
Contributions from both practice and academia give comprehensive and holistic impressions of viable solutions!
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